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FILIERE QUALITE CARREFOUR


POULET FERMIER D'AUVERGNE

XTC insight



Key Information

Chicken with "blockchain" technology


XTC Axis / Trend(s)

- Primary
HEALTH: Natural
- Secondary
PLEASURE: Sophistication

Innovation type(s):

Marketing positioning



Top XTC


Product being processed by XTC
3,1

MARKET insight



Brand:

FILIERE QUALITE CARREFOUR

Retailer:

CARREFOUR - Website

Country:

France


Description: Chicken with "blockchain" technology. QR-Code allowing, via a smartphone, to access to a lot of information: hatchery, breeding, nutrition, slaughter, packaging, delivery ... Guarantees to consumers a total transparency on the traceability of the product. The information is inviolable, multiple and easily shared.


Category: FRESH PRODUCTS / MEAT, DELICATESSEN, POULTRY / Poultry and game


Article: POULET FERMIER D'AUVERGNE

Specificity: Farm free-range chicken from Auvergne. Fed without GMO. High without antibiotic treatment. Label Rouge.




TECHNIC insight



Observation Date: 03/2018


Packaging: Cardboard sleeve.


Preservation: between 0° and +4°C.


XTC Code: 211848

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