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INTERMARCHE


SUCRE DETOX

XTC insight



Key Information

Assortment of dessert creams with degressive sugar levels


XTC Axis / Trend(s)

- Primary
PHYSICAL: Slimness

Innovation type(s):

Component - Recipe
Marketing positioning



Top XTC


Product being processed by XTC
2,5

MARKET insight



Brand:

INTERMARCHE

Retailer:

INTERMARCHE - Website

EMB:

FR 44.187.001 CE

Country:

France


Description: Assortment of chocolate dessert creams with degressive sugar levels. Created in partnership with Marcel advertising agency. Sugar detox program in 6 steps. Pot by pot, consumers accustom their palate to less sugar until the sixth pot that contains 50% less sugar than regular chocolate dessert cream.


Category: FRESH PRODUCTS / DAIRY PRODUCTS / Fresh desserts (mousses, creams, liegeois)


Article: SUCRE DETOX

Flavor: chocolate

Specificity: The first pot contains 5% less sugar than regular chocolate dessert cream, the second 10% less, the third 20% less, the fourth 30% less, the fifth 40% less, and the sixth 50% less.



Price: 1,8 EUR



TECHNIC insight



Observation Date: 04/2016


Ingredients: whole milk, sugar, low fat cocoa, modified cassava starch, chocolate: 2% (sugar, cocoa butter, low fat cocoa powder), cream, corn syrup, gelling agent (carrageen), salt.


Packaging: Plastic pot(s) by pack of 6. Cardboard sleeve overwrapping. Individual weight: 115g.


Preservation: between 0° and +4°C.



Code EAN

1234567890128

XTC Code: 194207

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