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BABYLONE


BREAD BITTER

XTC insight



Key Information

Beer brewed from recycled fresh bread


XTC Axis / Trend(s)

- Primary
ETHICS: Ecology
- Secondary
PLEASURE: Variety of senses

Innovation type(s):

Component - Recipe
Marketing positioning



Top XTC


Product being processed by XTC
3,5

MARKET insight



Brand:

BABYLONE

Manufacturer:

BEER PROJECT BRUSSELS - Website

Country:

Belgium


Description: Beer brewed from recycled fresh bread. Made from bread unsold in supermarkets to replace a part of barley. The bread is sliced, dried at low temperature, and finally ground to reduce it to flour.


Category: DRINKS / BEERS / CIDERS / Beers


Article: BREAD BITTER

Specificity: 7% alcohol by volume.




TECHNIC insight



Observation Date: 09/2015


Packaging: Glass bottle(s). Total volume: 33cl.


Preservation: in a cool and dry place.


XTC Code: 187423

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