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BON ET BIEN


SOUPE D'HIVER

XTC insight



Key Information

Downgraded vegetable soup, with recipes elaborated by chefs


XTC Axis / Trend(s)

- Primary
ETHICS: Ecology
- Secondary
PLEASURE: Sophistication
ETHICS: Solidarity

Innovation type(s):

Component - Recipe
Marketing positioning



Top XTC


Product being processed by XTC
2,7

MARKET insight



Brand:

BON ET BIEN

Retailer:

SCAMARK LECLERC - Website

Country:

France


Description: Downgraded vegetable soup, with recipes elaborated by chefs from the Lille region. Vegetables excluded at the sorting stage (too big, too small, visual defects ...). Helps fight against food waste. Good for local employment. Product co-created by E.Leclerc of Templeneuve, McCain, Randstad, Food Banks, Sodexo and Le GAPPI.


Category: GROCERY / SOUPS / Ready to eat soups


Article: SOUPE D'HIVER

Specificity: Winter soup of endives and orange.

Claim: Be greedy and consum'actors!




TECHNIC insight



Observation Date: 06/2015


Packaging: Glass bottle(s). Total volume: 75cl.


Preservation: in a cool and dry place.


XTC Code: 185480

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